This was one of my recent portfolio assignments, in which I had to select a product and design a new and unique advertisement for that product that was not only completely original but also fit with the product's general brand identity.
I have been an avid fan of these pencils for a while now, and it was while using one that I got the idea for the ad design. I've decided to document the process I took in creating this ad, from that initial first sketch to the finished portfolio-ready product.